Product Design and Experience Consulting

I specialize in product discovery with a focus on user experience design, social media and personalization. I believe disruptive technology and innovative interactions are driven by solving for human goals with a strong cross-functional, collaborative approach to product design.

Professional Development

CPO - Head of Product Feb 2014 to Present

Smartasset is the web’s first Strategic Consultant for significant personal finance decisions. Whether you're buying a home, considering further education or planning for family & retirement, SmartAsset uses proprietary algorithms to model decisions, quantify the financial implications and recommend personalized, actionable strategies.

Partner - Head of Product Discovery Jun 2013 to Present
UX Focus

UX Focus is comprised of independent product and experience design professionals established across numerous industries. The collective works towards the mission of discovering innovative solutions to better address market needs, and improving the overall experience of the products we interact with every day. UX Focus offers Product Discovery and Experience Design consulting, as well as advisory services to both developing and established organizations.

Director of User Experience Apr 2012 to May 2013

  • Development and management of the User Experience team.
  • Responsible for directing improvments to the experience for Gust's next-generation platform for the early-stage investment ecosystem.
  • Implementation of user-centered design best practices including ongoing research efforts for the discovery and validation of product direction.

Principal Experience Architect Jun 2011 to Apr 2012
E*TRADE Financial

  • Responsible for the development and management of the E*TRADE Experience Design group.
  • Development of Customer and User Experience strategies for ongoing product initiatives.
  • Lead strategic initiatives to integrate User Centered Design (UCD) driven process improvements with the software development lifecycle.

Senior Product Designer - UX Strategy April 2009 to Jun 2011
LexisNexis Martindale Hubbell

  • Responsible for UX/IA Strategy, product discovery and design efforts of LexisNexis branded websites with traffic exceeding 2million monthly visitors.
  • Resource and project management activities for in-house and off-shore web design and development resources.
  • Lead mobile UX design initiatives including mobile web and iphone application design.
  • Usability testing and market research, including competitor evaluations, heuristic analysis and customer surveying activities for ongoing product design and improvements of multiple simultaneous projects.

Director of Project ManagementMay 2008 to February 2009
Telmap - (Mobile Navigation Solutions)

  • Account management and customer advocate, including ongoing strategic vision planning for international clients, (AT&T, Apple, AOL, MapQuest, Boost Mobile, Iusacell).
  • Responsible for IA (information architecture) and UX (User Experience) including interaction designs, wireframes and UML for wireless and interactive web applications.
  • Iterative (Agile) project and product management for international projects including the launch of MapQuest Navigator™ application on simultaneous carrier networks.

Director of Product Management April 2005 to March 2008
BrainMedia - (Mobile Media Applications)

  • Led product and program level activities for all client, storefront and authoring applications.
  • Product Management, interaction and interface design including management of all IA/UX artifacts.
  • Managed Product discovery and analysys activities for ongoing product design and improvements.
  • Increased live client implementations by >200% over 1yr time period with multiple multi-million dollar clients in international markets including the launch of Centennial, Mplay and 5fad Music Services.
  • Process Reengineering for PMO (Program Management Office) and (UML) development architecture.

Senior Consultant, User Experience LeadJuly 2003 to Oct 2005
Multiple Clients

  • User Experience and Information architecture for clients, including Bank One Financial (During merger with Chase), and Christie's Auction House in NYC.
  • Conducted User research and data analysis as well as development of UX/IA deliverables (Use Cases, Wireframes, prototypes, Process and Data Models) for the development of the Personal Account Management and BillPay banking applications ( BillPay and Retail Lending Systems).
  • Responsible for mentoring of Analysis Team (UX/BA) and associated deliverables including change management and training for affected resources.

Education and Certifications

Cornell University

BS - Human Development 1997

Rutgers State University

MMS - User Experience Design

LearningTree International Certifications

.NET VB/C# and ASP.NET webforms

Rational University Certifications

Advanced Project Management, MS Project, Requisite Pro, RUP and UML

For a more comprehensive overview of my experience, Download the complete resume